ORANGE, CT (April 13, 2015) — ECP-PF Holdings Group, the largest franchisee of Planet Fitness, today announced the appointment of David Humphrey as Chief Executive Officer. Humphrey is the former CEO of Massage Envy Spa and most recently served as CEO of DTH Capital Ventures. Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, has over 900 locations system-wide. ECP-PF Holdings operates 52 Planet Fitness locations across many areas of Connecticut, New York, and New Mexico, with plans for further expansion.

Omar Simmons will continue as Executive Chairman of ECP-PF Holdings and Managing Director of Exaltare Capital Partners, which partners with Brightwood Capital Advisors as the majority owners of ECP-PF Holdings.  “We are thrilled to have David on board and I will remain actively involved in the business as Executive Chairman,” said Simmons. “David’s arrival allows me to focus more attention on driving our continued expansion, various strategic initiatives, as well as supporting other activities for Exaltare.”

Humphrey has a long track record of leading successful companies. He served as CEO of Massage Envy Spa during its nationwide expansion, and helped turn around a billion-dollar distributor of natural foods and organic products, Tree of Life.  He spent 18 years in the giant global conglomerate Philips Electronics, where he ran one division in Latin America and led its worldwide e-business and consumer relationship marketing activities.  Most recently, as CEO of DTH Capital Ventures, he worked with several private equity firms on due diligence projects, consulted with several franchise brands, and served on several corporate Boards.

“I’m fortunate to have worked with several of the best franchise brands in America, whether as CEO, consultant, or Board member, and I’m proud to have the opportunity to join the Planet Fitness brand and ECP-PF Holdings Group, a great franchisee organization,” Humphrey said.  “Planet Fitness has made wellness affordable and non-intimidating for millions of people across the U.S. and now Canada, and it’s incredible growth to over 900 locations proves the attractiveness of its Judgement Free Zone.® I look forward to working with both Omar Simmons and the rest of the Planet Fitness team.”


About Exaltare Capital Partners

Based in Boston, MA, Exaltare Capital Partners is a private equity firm that invests in owner-managed, family-controlled businesses and in corporate divestitures.  Exaltare’s investment strategy is to identify and invest in fundamentally sound, market-leading businesses that are well positioned for further value creation through enhanced growth.  This growth is achieved by working with existing management teams to enhance operations and provide strategic direction in a manner that benefits all stakeholders.  More information can be found at

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is one of the fastest-growing full size health club franchises in the United States. With more than 900 locations nationwide, Planet Fitness has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information, visit

About Brightwood Capital Advisors, LLC
Based in New York, NY, Brightwood Capital specializes in providing growth capital to U.S.-based, small- and medium-sized businesses targeting companies with EBITDA of $5-$50 million. Brightwood has extensive experience in numerous industries including Business Services, Healthcare, Energy, Technology/Telecommunications and Franchising. More information can be found at


Matt Wilcox

Director of Marketing, ECP-PF Holdings Group

Phone:  (203) 795-6600 ext. 113