ORANGE, CT (April 13, 2015) — ECP-PF Holdings Group, the largest franchisee of Planet Fitness, today announced the appointment of David Humphrey as Chief Executive Officer. Humphrey is the former CEO of Massage Envy Spa and most recently served as CEO of DTH Capital Ventures. Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, has over 900 locations system-wide. ECP-PF Holdings operates 52 Planet Fitness locations across many areas of Connecticut, New York, and New Mexico, with plans for further expansion.
Omar Simmons will continue as Executive Chairman of ECP-PF Holdings and Managing Director of Exaltare Capital Partners, which partners with Brightwood Capital Advisors as the majority owners of ECP-PF Holdings. “We are thrilled to have David on board and I will remain actively involved in the business as Executive Chairman,” said Simmons. “David’s arrival allows me to focus more attention on driving our continued expansion, various strategic initiatives, as well as supporting other activities for Exaltare.”
Humphrey has a long track record of leading successful companies. He served as CEO of Massage Envy Spa during its nationwide expansion, and helped turn around a billion-dollar distributor of natural foods and organic products, Tree of Life. He spent 18 years in the giant global conglomerate Philips Electronics, where he ran one division in Latin America and led its worldwide e-business and consumer relationship marketing activities. Most recently, as CEO of DTH Capital Ventures, he worked with several private equity firms on due diligence projects, consulted with several franchise brands, and served on several corporate Boards.
“I’m fortunate to have worked with several of the best franchise brands in America, whether as CEO, consultant, or Board member, and I’m proud to have the opportunity to join the Planet Fitness brand and ECP-PF Holdings Group, a great franchisee organization,” Humphrey said. “Planet Fitness has made wellness affordable and non-intimidating for millions of people across the U.S. and now Canada, and it’s incredible growth to over 900 locations proves the attractiveness of its Judgement Free Zone.® I look forward to working with both Omar Simmons and the rest of the Planet Fitness team.”